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    June 20, 2013

    The Business of iOS7

    Screen Shot 2013-06-19 at 11.23.49 AM


    October 2012, Apple reaches it‘s highest price of over $700 a share. Today, it‘s currently hovering around $430.

    Two weeks ago we saw the announcement of iOS 7. Reactions are mixed, some people love the new look and others think it‘s a candy coloured mix of chaos. My favourite commentary on iOS 7 has to be the Matt Gemmell post where he puts the iOS 6 and iOS 7 next to each other for this image:


    The two weeks I‘ve had with the operating system have left me extremely confused. It‘s pretty but ironically very cluttered and since it‘s still a beta the OS is very buggy as is expected. iOS 7 feels like someone smashed iOS 6, Android and Windows Phone 8 together in a blender and the resultant flurry is iOS 7. I‘m not mad over it and those who are comfortable with iOS 6 (read between the lines: old people) are going to hate it for being quite different visually.

    For the Apple stock price, whether people love it or hate it is irrelevant.

    Right now Apple is seen as being in a creative slump. Their products are languishing and their software, particularly mobile, is lagging behind market leader Android. Samsung is kicking them in the proverbial teeth for market share and even Apple die-hards are starting to consider their options.

    Right now, all the stock price needs to improve is to be different.

    iOS 7 is that, different. It‘s irrelevant whether it‘s similar to Android or Windows Phone. It‘s irrelevant whether people love or loath the operating system, it just needs to be a departure both functionally and creatively. It is.

    Currently iOS 7 isn‘t that great. It fills a few gaps in iOS 6 but doesn‘t do anything revolutionary and still needs some catching up to do to be in pole position as it has for the past 5 years.

    Apple will be releasing iOS 7 in a few months and based on how different it is, I‘m pretty sure we‘re going to see a fairly substantial stock price increase.

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    • I think you’re right in two aspects – creatively, Apple looks a little slow right now, but that’s really because Samsung/Android have caught up and Windows Phone too in many aspects. What I’m seeing is a convergence of good design ideas across platforms and a ‘less is more’ / minimalist emergence and a reduction in skeuomorphic design. Secondly, with this convergence, comes a lowering of the entry barrier for BB / Android / WindowsPhone users to the walled garden of Apple and with recent rumblings of a lower price entry level iPhone, this would tie in nicely.

      So yes, I think they’re in a metamorphic state, Jony Ive will not have managed to have had much effect on things yet and I agree, once IOS7 drops into our laps, Apple will reap the reward, once again.

    • Jack

      Its different visuals but same feel to it. Very easy to pick up if you have used ios 6 and not very difficult for people who never had ios devices before to get around quickly.