One of our favourite online stores, TAKEALOT.com, has launched the first major update of its shopping app for Apple iOS and Android devices. The latest iteration has been deployed with a view to improving the overall shopping experience within the app, as well as including some groundbreaking new features.
Declan Hollywood, Chief Marketing Officer of TAKEALOT.com, commented â€œWe want to give our customers a seamless and integrated shopping experience on TAKEALOT.com, regardless of the location or the device they are shopping on. The experience should look and feel the same.â€
One of the major updates is that customers can pay for their goods using eBucks. â€œeBucks is a commonly used payment method by our customers, so we wanted to afford the mobile consumer the opportunity to cash in on their eBucks, regardless of the environment theyâ€™re shopping in. Weâ€™re the first retail app in South Africa that allows our customers to do thisâ€, says Declan.
Another major new feature is access to Daily Deals, which allows customers to purchase a range of heavily discounted product on a daily basis. â€œWe all love a good deal, particularly on products of high value. Now, shoppers never have to miss out on the opportunity to buy a product for less.â€
When asked of the importance of mobile apps for their business, Declan remarked: â€œWe are seeing hyper growth in mobile traffic, and apps is a key component of that.Â We have put a tremendous amount of work into improving the overall user experience and we believe our customers will be delighted with what we have to offer.â€