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    August 16, 2011

    What are the Personality Characteristics of iPhone vs Android Users? (Infographic)

    Yeah – there is a bit of a war brooding out there. And its not Microsoft vs Apple. Its the battle of the mobile OS’s. So take a look at this infographic that details the personality characteristics of users of iPhone and Android. Hunch is a pretty great site that makes recommendations based on things your personality and things you already like, so they have a pretty strong database to draw these correlations from. Here are some interesting findings:

    • iPhone users are 100% more likely to be Mac users. What would be great to know if these users first had Mac before the iPhone, or afterwards? Did the iPhone create a halo effect for the users to buy more Apple products?
    • Android users are typically late adopters, in fact they are much less technical according to these results. I would have honestly have thought it to be other way round, with Apple‘s focus on dumbing down user interfaces, and the large Android hacker base out there who like to customize their phones…

    If you cannot see the infographic below, click through.

    Yes, we are aware correlation is not necessarily causation.

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    • I don’t quite agree with this infographic, nevertheless its an interesting read

      • As

        Apparently an applefan idiot

    • Confused?

      Apple Users: 18% more likely to be women…. That watch Planet Earth and eat Clementines and ginger snaps… Obviously this is a US survey 😛

    • Anonymous

      Up until the ‘Media’ section, I would say that this info-graphic is spot on. From the ‘Media’ section onwards, not so much. 

      I would actually be curious to see what an Info-graphic like this would be like for South African users, or simply from the perspective of a developing nation.

      • I think it might be very similiar, except of course for US focussed facts like political choices. Fact is Android is becoming a very broadly adopted operating system, so it should attract people from all walks of life.

    • Anonymous

      Up until the ‘Media’ section, I would say that this info-graphic is spot on. From the ‘Media’ section onwards, not so much. 

      I would actually be curious to see what an Info-graphic like this would be like for South African users, or simply from the perspective of a developing nation.

    • Gary Meyer @ iClinic

      This is so accurate.

    • Tirelo Mabetoa

      meh

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    • I think the infographic would have yielded more interesting results if it had filtered out the sociological factor of annual income or smartphone price.

      For example it is well known that among those who purchase equally expensive phones, Android users are the early adopters, since android devices have more frequent releases and are better at keeping up with the latest technologies, be it OLED, QHD or 4K displays, VR, etc.

      Android users usually pride themselves on making informed choices based on user case scenarios rather than social boasting rights.

      Apple users are on the feeling side of things whereas Android users are on the thinking side of things, favoring truth and facts to emotional connection.

      Typical personality types that would characterize Android flagship phone buyers are introversion, analytical decision making, and intuition.

      IPhone user personality characteristics including feeling, extraversion, sensing and judging.