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    October 23, 2012

    Apple announces Smaller, Cheaper iPad Mini

    As was expected, Apple today announced a new smaller, cheaper iPad Mini which sports a 7.9 inch display. It is quite a bit smaller than the original iPad, but most remarkably, a lot lighter, coming in at just 308 grams. Apple enthusiastically compared it to a paper notebook’s weight. The price is a lot lower as well – it starts at $329, but thats a wifi only 16GB model. Expect a $130 increase for cellular models.

    The insides are quite potent – it sports a A5 processor (same as the iPad 2), LTE networking, and improved cameras, which includes a 5MP shooter on the back. The iPad Mini does not however have the great Retina display of the full size iPad, which coincidently also got updated – now just called the iPad 4th generation. It will come in two colours – black and white. But in a style similiar to the iPhone 5, the iPad Mini will have a tinted aluminium shell, so the black model will have a “slate” body, and the white one will have a more natural aluminium silver colour. Here is hoping they do not scratch up like the black iPhone 5 models.

    The new iPad 4th generation might infuriate some iPad users – it is the first time Apple has broken their yearly cycle of iOS device upgrades. The iPad 3 is only 6 months old now, and the iPad 4th generation has much improved internals, but retains the same great display. The “iPad 4” as it will be called by everyone but Apple, has a A6X chip, which has double the CPU and GPU performance compared to the iPad 3, will also have the new Lightning connector, effectively removing the old 30 pin dock connector from the entire Apple lineup.


    Prices for the new iPad range:

    iPad Mini 16Gb Wifi: $329

    iPad Mini 32Gb Wifi: $429

    iPad Mini 64Gb Wifi: $529

    iPad Mini 16Gb Cellular + Wifi: $459

    iPad Mini 32Gb Cellular + Wifi: $559

    iPad Mini 64Gb Cellular + Wifi: $659


    iPad 4th generation 16Gb Wifi: $499

    iPad 4th generation 32Gb Wifi: $599

    iPad 4th generation 64Gb Wifi: $699

    iPad 4th generation 16Gb Cellular + Wifi: $629

    iPad 4th generation 32Gb Cellular + Wifi: $729

    iPad 4th generation 64Gb Cellular + Wifi: $829


    Curiously, Apple is keeping the iPad 2 around as well:

    iPad 2 16Gb Wifi: $399

    iPad 2 16Gb Cellular + Wifi: $529


    Find the full Apple press release below:

    SAN JOSE, California“•October 23, 2012“•Apple® today introduced iPad® mini, a completely new iPad design that is 23 percent thinner and 53 percent lighter than the third generation iPad. The new iPad mini features a stunning 7.9-inch Multi-Touchâ„¢ display, FaceTime® HD and iSight® cameras, ultrafast wireless performance¹ and an incredible 10 hours of battery life²“•every inch an iPad, yet in a revolutionary design you can hold in one hand. Apple today also announced the fourth generation iPad featuring a gorgeous 9.7-inch Retinaâ„¢ display, new Apple-designed A6X chip, FaceTime HD camera and ultrafast wireless performance. Both iPad mini and fourth generation iPad come with iOS 6, the world‘s most advanced mobile operating system with over 200 new features.

    “œiPad mini is every inch an iPad. With its gorgeous 7.9-inch display, iPad mini features the same number of pixels as the original iPad and iPad 2, so you can run more than 275,000 apps designed specifically for iPad,“ said Philip Schiller, Apple‘s senior vice president of Worldwide Marketing. “œiPad mini is as thin as a pencil and as light as a pad of paper, yet packs a fast A5 chip, FaceTime HD and 5 megapixel iSight cameras and ultrafast wireless“•all while delivering up to 10 hours of battery life.“

    iPad mini comes in a beautiful new aluminum and glass design that is just 7.2 mm thin and weighs only 0.68 pounds. The 7.9-inch Multi-Touch display delivers the same iPad experience users have come to expect, in a design that has 35 percent more screen real estate than 7-inch tablets and up to an astonishing 67 percent more usable viewing area when browsing the web. The dual-core A5 chip delivers responsive graphics and a fast, fluid Multi-Touch experience, while still providing all-day battery life.

    iPad mini features a front-facing FaceTime HD camera and a 5 megapixel iSight camera on the back with advanced optics for taking sharp still pictures and recording full 1080p HD video. The iSight camera includes video image stabilization and both cameras feature backside illumination to let users capture great pictures in low light. iPad mini also allows easy sharing of photos with friends and family using iCloud‘s Shared Photo Streams.

    iPad mini features dual-band 802.11n Wi-Fi support for speeds up to 150 Mbps,³ which is twice the Wi-Fi performance compared to previous iPad models. iPad mini is available in Wi-Fi + Cellular models which are world-ready with built-in support for ultrafast wireless standards, including LTE¹ and DC-HSDPA, so you can browse, download and stream content fast from wherever you are. iPad mini data plans will be available with no contract so you can simply sign up and activate service directly from your iPad.⁴ The Personal Hotspot feature means you can share a fast cellular data connection via Wi-Fi, Bluetooth or USB with up to five other devices such as MacBook® Pro, iPod touch® or another iPad.⁵

    The new fourth generation iPad features the amazing 9.7-inch Retina display and includes a new Apple-designed A6X chip that delivers up to twice the CPU performance and up to twice the graphics performance of the A5X chip, all while delivering an incredible 10 hours of battery life in the same thin and light iPad design. Other new features include a FaceTime HD camera, twice the Wi-Fi performance when compared to previous iPad models and support for additional LTE carriers worldwide.⁶

    iPad mini and fourth generation iPad both feature support for the Lightning™ connector that is smaller, smarter and more durable than the 30-pin connector. Lightning connector accessories are available to support cameras, SD cards and VGA or HDMI digital video.⁷ Existing iPad Smart Covers and the iPad Smart Case are compatible with fourth generation iPad, and new polyurethane Smart Covers custom-designed for iPad mini are available in pink, green, blue, light gray, dark gray and (PRODUCT) RED for $39.

    iPad runs over 700,000 apps available on the App Storeâ„ , including more than 275,000 apps designed specifically for iPad, from a wide range of categories including books, games, business, news, sports, health, reference and travel. iPad also supports the more than 5,000 newspapers and magazines offered in Newsstand and the more than 1.5 million books available on the iBookstoreâ„ . The iTunes Store® puts the world‘s most popular online music, TV and movie store at your fingertips with a catalog of over 26 million songs, over 190,000 TV episodes and over 45,000 films. The new iBooks® app for iPad lets users read ebooks in over 40 languages. iBooks also lets users experience an entirely new kind of ebook that‘s dynamic, engaging and truly interactive. Ebooks created with Apple‘s new iBooks Author offer gorgeous, fullscreen ebooks with interactive animations, diagrams, photos, videos, custom fonts, mathematical expressions and much more.

    Pricing & Availability
    iPad mini with Wi-Fi models will be available in black & slate or white & silver on Friday, November 2, for a suggested retail price of $329 (US) for the 16GB model, $429 (US) for the 32GB model and $529 (US) for the 64GB model. The fourth generation iPad with Wi-Fi models will also be available on Friday, November 2, in black or white for a suggested retail price of $499 (US) for the 16GB model, $599 (US) for the 32GB model and $699 (US) for the 64GB model. iPad mini and the fourth generation iPad will be sold through the Apple Online Store (www.apple.com), Apple‘s retail stores, and select Apple Authorized Resellers in the US, Australia, Austria, Belgium, Bulgaria, Canada, Czech Republic, Denmark, Finland, France, Germany, Hong Kong, Hungary, Iceland, Ireland, Italy, Japan, Korea, Liechtenstein, Luxembourg, Netherlands, New Zealand, Norway, Poland, Portugal, Puerto Rico, Romania, Slovakia, Slovenia, Singapore, Spain, Sweden, Switzerland and the UK.

    iPad mini with Wi-Fi + Cellular and fourth generation iPad with Wi-Fi + Cellular will start shipping a couple of weeks after the Wi-Fi models, beginning in the US on AT&T, Sprint and Verizon. iPad mini with Wi-Fi + Cellular will be offered for a suggested retail price of $459 (US) for the 16GB model, $559 (US) for the 32GB model and $659 (US) for the 64GB model. Fourth generation iPad with Wi-Fi + Cellular for AT&T, Sprint and Verizon will be offered for a suggested retail price of $629 (US) for the 16GB model, $729 (US) for the 32GB model and $829 (US) for the 64GB model. Additionally, iPad 2 is available at $399 (US) for the 16GB Wi-Fi model and just $529 (US) for the 16GB Wi-Fi + 3G model where they are sold now.

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    • Theunis Jansen van Rensburg

      Very exciting and everything, but I was hoping for a much better priced Mini. $249 for the base model would have been a killer blow to Android. That being said, its still going to sell like hotcakes.

    • Guest

      It’s exciting and all, but Apple had the opportunity to land a massive blow to all Android tablets if they had priced it more aggressively. $249 for the base model and Android was in trouble.

      • John Galt

        Yeah — SURELY if you look at tablet sales globally, even just once, you would have been able to see that iPads are outselling Android tablets like crazy. No need to price it lower if it is already pushing so so so so much more in volume.

    • Theunis Jansen van Rensburg

      First of all, that’s a lot of exciting products. Unfortunately, the iPad Mini is not one of them at this stage. For the specs of this device it is cartoonishly overpriced. $329 for a 16 GB WiFi only device, with a sub-par screen (1024×768 compared to 1280×800 of the Nexus 7) that actually has the lowest resolution of all competitors, with no widescreen none the less, almost 2 year-old dual-core processor, only 512 MB RAM. The only advantage it does have is Bluetooth 4.0, LTE (although all competitors will be launching their LTE enabled tablet soon), and a better rear-facing camera, but who takes photos with their tablet anyway?

      Also, if rumours are to be believed, the Ipad Mini 2 (or whatever it will be called) is coming in 6 months? I’ll probably still love the device, but I was hoping to pick up a great product for a reasonable price.

      • John Galt

        I am glad you are disappointed. The mini is only overpriced if you measure it against the lower quality products from Apple’s competition. Just buy a Nexus / Kindle Fire and use that. It will be better suited to your needs in any case.

        • Theunis Jansen van Rensburg

          Well, exactly. For $249 you can get a Nexus 7 16GB cellular, which is just better in every way, except for the rear camera.

          • John Galt

            In other news: Apple will sell more iPad minis than Google will sell Nexus 7s. Theunsie, Nexus and Kindle Fire is priced at cost because it is inferior.

            • Theunis Jansen van Rensburg

              Well of course they will, but that’s not my point. I love the iPad and iPhone, I’m just saying that for that price it’s not worth it to me. And in what way is the Nexus 7 inferior to the iPad mini, other than the camera? When it comes to hardware, the iPad is inferior. It’s just a matter of taste and that’s why the iPad will sell more. I don’t care about that. I’m care about performance and tech. There, the Mini is inferior in my opinion.

            • John Galt


            • John Galt

              I think you are missing the point — that is my point. Always the feature comparison matrices. Always the price point comparison based on some random MHz-esque measure. That is not a proper way to measure “better”

            • Theunis Jansen van Rensburg

              Perhaps in the warped Apple fanboys way of looking at it. There are people that care about those things, that’s my point.

    • Way way overpriced for the specs. Even my one-year old Blackberry Playbook (who you can buy 2 of at the price of 1 iPad mini) in a number instances has better specs (resolution and pixels, memory etc.). I also don’t need a new iPad every six months as RIM is updating the Playbook OS on a regular basis. So with the exciting Blackberry 10 coming out early in 2013 my Blackberry Playbook will be updated with this latest world class OS without the need for new hardware.

      The high price for me is again an indication that Apple don’t really care about their customers (or believe that they are so stupid to buy anything with an Apple logo without considering value for money) but rather only their pockets and profits.

      • DAve_Mec

        Do you honestly believe the Playbook is better? Even if the Playbook had a 3GHz processor, I doubt anyone would say it is better, even if it is half the cost.

        • PaulD

          Go look at the sites and youll see people are happier with their PlayBooks than ipads. PlayBook can do stuff the ipads cant even dream of. I had both and ill say its better, guess im anybody!