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    September 12, 2012

    Zuckerberg: A Facebook phone is the wrong strategy

    Mark Zuckerberg has publicly stated that a Facebook phone makes no sense and that “It doesn’t move the needle for us”.

    Zuckerberg put rumours and reports of  the development of a Facebook phone to rest on stage at the TechCrunch Disrupt 2012 in San Francisco. Among the reports, that came from “sources with knowledge on the matter”, was that HTC were going to be building the smartphone for release in 2013.

    Zuckerberg stated that while he understands that people have been reporting and believing stories about a Facebook phone for its ‘juicy’ appeal, a Facebook phone, is clearly the wrong strategy at this time.

    Rather than create its own smartphone which has the potential to bring in only about 10 million users, Facebook’s strategy is focused on integrating the social network onto as many devices as possible including those powered by iOS and Android for a far greater audience.

    “The strategy that’s different for every other tech company, which is building their own hardware, we’re going in the opposite direction,” Zuckerberg said. “We want to build a system which is as deeply as possible integrated into every major device people want to use.”

    Source: Business Insider

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