WhatsApp’s revised Status feature has begun its worldwide rollout, and enables users to share expiring videos and images in addition to text.
Are you ready for yet another Snapchat clone? Surprise! (not really). WhatsApp’s newest feature – a revised take on the classic Status menu – will now let users append self-destructing videos and images in the style of Snapchat’s Stories feature.
The update coincides with WhatsApp’s eighth birthday, and is presently rolling out to users around the world now on both iOS, Android, and Windows Phone.
Interestingly, the ability to add a Status is actually WhatsApp’s oldest feature; before messaging was added, the feature was the primary driver of the app which let friends and family with your contact details be advised of what you’re up to – hence, some of the default messages such as ‘At the movies’ remain.
As of today, users will be able to append a series of photos and videos to their individual Stories (ahem, we mean Status) in a similar style to how Facebook has executed the feature on Instagram. Annotations can be added in the form of text, drawing, and – of course – emoji.
The move comes as part of Facebook’s continuing bid to cluster-bomb Snapchat out of existence; Zuckerberg’s social empire has previously pinched the Stories feature and successfully implemented it on not only Instagram, but further Messenger.
Facebook is clearly having the desired effect; over 150 million people already use Instagram Stories every day, while WhatsApp boasts a mammoth 1.2 billion monthly active users.
What are your thoughts? Do you plan to use Status, or is the feature just another unnecessary update? Be sure to let us know in the comments below!