There are many apps on the different platforms that are downloaded in their millions. Once an app gets a foothold it can and most probably will spread like wildfire. The trouble is, though, that the momentum stops relatively quickly and the market gets saturated after the initial demand was met. For example, when Instagram was launched on Android after becoming popular on iOS, it immediately shot to the top of the Most Downloaded list, downloaded millions of times in a couple of days. But ever since then, downloads have been trickling in at a snail‘s pace.
WhatsApp is an exception. Ever since launching in 2009, it has had a constant stream of downloads. It is rarely seen on any platform available today for an app to stay relevant for so long. More impressively, it is an app that people use more regularly than almost anything else. On January 2nd 2013, WhatsApp tweeted that it had reached another milestone: 7 billion messages sent in a single day!
What makes this even more astonishing is that only about 5 months ago in August 2012, they reached 4 billion messages a day. That‘s a 75% increase in a matter of months. Why has their momentum not only endured, but sped up over the last 3 years? WhatsApp is available across ALL the major platforms and can communicate between all of them. You will find it on iOS, Android, BlackBerry, Windows Phone and Symbian, and it will be released on new mobile platforms to follow in 2013 as well. Yes, BBM is essentially the same kind of app, but you can only communicate with BlackBerry users.
Having a reliable cross-platform messaging app with no ads is certainly working. Yes, it‘s not entirely free. Depending on your geographic location around the world, you will either pay $0.99 per year for it or download it for free and pay $0.99 after a year‘s use and then the same yearly rate. But that is a small price to pay for the ability to communicate with anyone on any device, and for no cost whatsoever (except the data of course).
Is there another messaging app you would suggest? If you aren‘t using WhatsApp, what is the reason? Let us know in the comments below.