With the launch of the Vodacom App Store in September 2011, the first multiple platform mobile operator application store in Africa, Vodacom is now giving local developers the opportunity to create applications of their very own and benefit from the Vodacom apps eco-system with the Vodacom Developer Programme.
Vodacom’s objective in creating its Developer Programme is to partner and collaborate with the South African developer community and give them the opportunity to actively participate in the service provider’s applications development and gain maximum access to consumers enabling the link between the two.
Once registered, the programme will provide the developer community with technical and commercial support, including training, workshops and innovation incentives. The local developers will have access to distribute their apps to South Africa‘s largest mobile network customer base as well as their partners‘ international presence . The exposure to international markets aims to increase the revenue potential for the developers through advertising and in the future, app sales revenue shares. It encourages local developers to develop new apps that are relevant to the South African market as well as the global environment.
Developers will receive commercial support with the placement of the app in the ‘featured’ section of the app store, a competitive revenue model, marketing support and app monetisation support. Further technical support will include training workshops, device lab support, onsite coaching, tools for app creation and mentoring for local startups.
Following the implementation of its Developer Programme, Vodacom Digital Media has also launched a competition in which developers are challenged to create the Coolest New App of the Month whereby one developer will be rewarded every month for achieving the Most Downloaded App.
For more info on the Vodacom Developer Programme and the competition click here.