South African travel technology company Tourism Radio is pleased to hear about the recent purchase of the Frommerâ€™s travel guidebook brand by Google, and excited about the potential this holds for mobile travellers.
An announcement about the internet giantâ€™s latest acquisition was made by Frommerâ€™s owner John Wiley & Sons earlier this week.
Both parties declined to comment on the financial terms of the Frommerâ€™s deal, but Tourism Radio CEO Mark Allewell says this shouldnâ€™t be the focus. Allewell maintains, â€œThe fact that Google are expanding on their existing travel interests means that theyâ€™re obviously committed to developing the industry, in so doing, completely changing the way we travel.â€
Google bought restaurant review authority Zagat in September last year and has confirmed that Frommerâ€™s will now be fully integrated into the team. Allewell says, â€œFrommerâ€™s is one of the most trusted travel guide names in the world, and theyâ€™re the perfect addition to the Google stable.â€
Tourism Radio partnered with Frommerâ€™s in March this year to produce audio travel guides for destinations all over the world on their mobile platform. Allewell says, â€œAt present, weâ€™re very happy with our partnership with Frommerâ€™s, and together weâ€™ve produced some really quality guides for tech-savvy travellers.â€