Telkom LIT – a new offering to FreeMe subscribers – will now offer zero-rated access to a wide range of audio and video streaming services in South Africa.
Telkom Mobile has ushered in some bullish plays in the local market in the short period since its debut – tackling the likes of Vodacom, MTN, and Cell C with its FreeMe data bundles – and now the firm has unveiled Telkom LIT; a new service that will offer zero-rated access to a large bouquet of audio and video streaming services.
For the unintiated, zero-rating is the practice used by mobile network operators wherein data used in the consumption of certain internet appliations or services is not charged for. LIT will, accordingly, give Telkom FreeMe subscribers free access to audio and video streaming services, with the latter offered in 360p resolution.
Specifically, LIT arrives in three flavours; the first offers free access to music streaming services (namely Google Play Music, Apple Music, and Simfy Africa) on Telkom’s FreeMe 2GB, 5GB, 10GB & 20GB plans.
The second – LIT Video – allows consumers signed to Telkom Mobile’s 5GB, 10GB, 20GB and Unlimited plans to stream standard definition video on services such as Netflix, ShowMax, YouTube, and Google Play Movies & TV.
Lastly, the third and final option, LIT TV, gives consumers an Android media box with direct access to Showmax, YouTube, Google Play, and DSTV Now. The set supports Chromecast, meaning that either iOS or Android users can cast content to the unit directly from their smartphone.
Telkom will offer consumers a free Telkom LIT TVC 100 media box should they sign up for Telkom’s Unlimited home ADSL (8/10Mbit/s), Smartbroadband Wireless (50GB & 100GB) and Fibre offerings. The box further retails for R1099 or R49.99 ZAR per month independently of these contracts.
What are your thoughts? Are you tempted to swing to Telkom’s network offerings to benefit from LIT services? Would you be interested in purchasing the LIT TVC 100? Be sure to let us know your opinion in the comments below!