Sony has slowly been finding traction with its smartphone range. Among the range are their mid-level smartphone offerings, which are becoming more and more important to their bottom line, especially in the emerging markets.
Sony Mobile today announced the availability of the new Xperia smartphone model to join its 2013 line up within the Vodacom channel – the Xperia L. The beautifully designed Xperia L â€“ which sharing much of its DNA with the larger Xperia Z1 brother â€“ provides industry leading camera technology with HDR for both photos and videos complemented by a high quality screen when compared to other devices in the price range. Check out the press release below:
SONY MOBILE ADDS A NEW XPERIA SMARTPHONE TO ITS SPRING LINE UP – BRINGING BEST OF SONY EXPERIENCES TO A BROADER DEVICE RANGE
- Xperiaâ„¢ L is the latest addition to the impressive range of Xperiaâ„¢ premium smartphones offering unique Sony features at a new price point
- Xperia L provides a stylish design with a best in class Sony camera experience for perfect pictures and videos every time
The Xperia L offers the best of Sony with stunning premium designs and a range of technologies including a high quality screen for the ultimate viewing experience; the latest camera features for impressive pictures and videos; NFC connectivity for One-touch function; Battery STAMINA mode for extended battery life; and Sonyâ€™s signature media apps for enjoying photos, music, movies and games on the go.Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â
â€œThe Xperia L is ideally suited for those seeking stylish smartphones that donâ€™t compromise on featuresâ€, said Mark Fenzel, Sony Mobile Sales Director for Middle East and Africa. â€œThis new model benefits from Sonyâ€™s proven innovation and engineering expertise and enables a new band of consumers to capture every moment in perfect detail, and at an attractive price point.â€
The stylish and functional Xperia L features an 8 megapixel camera with Sonyâ€™s unique â€œExmorTMÂ RS for mobileâ€ sensor technology for vivid colours and stunning clarity. HDR (High Dynamic Range) ensures that both your photos and videos are captured clearly, even at night or against a strong backlight. And with the dedicated camera key that goes from sleep to snap in just over a second even from a locked screen, this fast-capturecamera phoneÂ will ensure that youâ€™ll never miss another moment. Get the most out of your viewing experience with the high quality 4.3â€(109mm) FWVGA screen that is ideally suited to enjoy all of your content.
Key features for Xperia L
- 8 megapixel fast-capture camera takes sharp pictures in any light
- Enjoy all your content on the generous 4.3â€ FWVGA display
- One-touch functions with NFC to display content on your TV or to share music and photos between devices
- Fast performance with dual-core processor
- Battery STAMINA Mode for optimum battery life
Sony entertainment on the go
The Xperia L features Sonyâ€™sÂ media applicationsÂ offering a consistent entertainment experience across the range. The â€œWALKMANâ€, â€œAlbumâ€ and â€œMoviesâ€ apps, provide online and offline content through a single access point with new ways to enjoy and share that content. The â€œWALKMANâ€ application provides access to all your downloaded music,Â and Facebook social integration. The â€œAlbumâ€ application enables easy access to Facebook friendsâ€™ photos as well as browsing photos by location.
One-touch functions for easy content sharing
Also featured on this model is Sonyâ€™s One-touch function, allowing you to easily and instantly enjoy music and photos across an array of devices, such as Sonyâ€™sÂ SRS-BTV5 portable speakerÂ and latest range of NFC-enabled BRAVIA TVs, with just a single touch. Itâ€™s sharing made easy with no wires, cables, or fiddling with settings necessary.
The new Xperia L from Sony Mobile is now available through Vodacom stores nationwide at an affordable price point of R 3799, or get it on contract for only R199 per month on the Vodacomâ€™s Flexi 100 or Smart Light contracts. For more information and updates on products from Sony Mobile, please visit us onÂ FacebookÂ orÂ Twitter.