OUYA, a video game console for the TV that is built on Android open source technology will be available to purchase from a number of retailers in the U.S. from June this year.
Joining retail giant Amazon, OUYA, that began shipping its developer hardware in January, will also be available at Gamestop, Target and Best Buy with a price tag of $99.
OUYA, that raised over $8 million after launching on crowd funding site Kickstarter in mid 2012, has been designed to completely change the gaming landscape by allowing more independent developers to create games with its own software development kit.
In addition, those who pledged via Kickstarter are expected to receive the OUYA console in March.
The news was broken by The Wall Street Journal during an interview with OUYA founder Julie Uhrman.
Uhrman told the publication that “The presale is going to be on dot com and we plan on rolling out in physical locations. March is the unveiling, when Kickstarter backers get their units and OUYA will be live for all our supporters. In April we will be delivering units from people purchasing, and June will be the official launch.”
As for the competition, Uhrman says “We don‘t need to beat Xbox or Sony or any console that enters the marketplace, we need to carve out our own niche.”