Cinemo, a new mobile phone application that lets users watch movies on low-end mobile phones recently launched its first full length feature film on the Mxit platform and the first on a social network.
Launched in January 2013, Cinemo operates within Mxit’s Reach ecosystem, the platform for social good within Mxit that addresses and creates awareness around prevalent social issues within South Africa.
Cinemo offers users three content streams – movies, of which A Lucky Man is the first, public service announcements and music videos.
Marlon Parker, VP of Mxit Reach and founder of RLabs, a registered Social Enterprise that provides innovative solutions to various complex problems that selected Cinemo as part of its 2013 incubation project, says that, “œWe know the power of video and want to use this to encourage conversations about social issues such as drug abuse, HIV/Aids and gangsterism.
For more about Cinemo, watch the video below: