Gust, South Africa’s first geo-fenced mobile payments system has now released a Beta version of its mobile payment application as well as expanded its footprint to Cape Town.
GustPay is aÂ Stellenbosch startup which is part of the World of Avatar group and closelyÂ linked to TrustFabric.
“One of our goals with Gust was to create the fastest in-shop mobile paymentÂ system. Where a standard card payment can take two minutes, we can completeÂ a full payment experience in under 10 seconds, ” says Joe Botha, founder ofÂ GustPay.
The Beta version of Gust runs on iPhone, iPod Touch and iPads and the appÂ should be available in the Apple App Store in the next few days. An AndroidÂ app is under development and a BlackBerry version is in planning stages.
“We’ve been pleasantly surprised by the support from the localÂ representatives of big industry players such as Apple, LG andÂ BlackBerry-maker Research In Motion, sending us development hardware forÂ each of their platforms,” says Botha.
“In building the latest version of the app we focused on the enrollmentÂ process, close integration with TrustFabric, an updated UI design andÂ included additional security and privacy enhancements,” says Botha.
Gust is currently only available in Stellenbosch and Cape Town with merchants comprising mostly ofÂ coffee shops and restaurants. As part of the Beta program GustPayÂ installs a Wi-Fi hotspot and an iPad with a casing and key lock at eachÂ merchant’s shop.
While in Beta all the money in the Gust ecosystem comes from staff lunch orÂ coffee programs. Participating companies in Stellenbosch and Cape Town giveÂ their employees a monthly Gust allowance.
“In Beta we rely on the existing trust relationship between companies, theirÂ staff and the shops they visit for lunch on a regular basis. This is theÂ ideal testing environment and beneficial for everybody involved,” says Botha.
“Gust offers a more human payment experience. Users pay with their name, twoÂ taps and a swipe. We like to think this fosters a natural sense of loyaltyÂ and builds better relationships between store owners and their regularÂ customers,” says Botha.
Merchants and companies interested in joining the Gust Beta program can getÂ in touch with GustPay here.Â
View screenshots of the app in the gallery below: