Living Your Brand will be hosting the first tothePOINT Small Business Marketing Seminar in Cape Town. tothePOINT has been specifically designed for small business owners who are looking to improve their marketing efforts, and using a â€˜back to basicsâ€™ approach, tothePOINT will offer a simple, sharp snap-shot of how this can be achieved.
The way customers make decisions, how they discover, communicate, and share information, how they influence and are influenced, is evolving significantly – Now more than ever, it is important to be engaged in the online sphere. tothePOINT speakers have been selected from essential marketing communication disciplines to advise on some of the metrics that will assist in this process. They will break down fundamental facets of online marketing to ensure attendees leave the seminar inspired and having gained practical knowledge on which marketing tools will best suit their business strategy.
Speakers include Shaune Jordaan (CEO of Synergize), Suzanne Little (Head of Social Media at Quirk), Barbara Ulmi (Marketing Director at Graphic Mail) and Leon Lategan (Self-employed; previously MD of IOL and Founder and MD of Purple Cow). The four key areas that they will be discussing include:
â€¢ Search Engine Marketing (How to use Google to generate more business)
â€¢ Conversion Optimisation (How to convert website visits into realized goals)
â€¢ Social Media (How to use social media to stay connected and improve relationships with customers)
â€¢ Email Marketing (How to keep your newly acquired customers informed)
The above four key areas in online marketing form some of the most basic foundations for online presence and when implemented correctly, can bring great results.
When: 10 December 2012, 9am – 4:15pm
Where: Old Mutual Mutual Park, Pinelands – The Fairbairn Room
Cost: Â R575 ex. vat
tothePOINT is set to launch its series of marketing seminars in February 2013 and will be making its way to major cities around the country.
For more information, visit tothePOINT.co.za.