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    June 14, 2012

    IMC Conference sets the mark in the Mother City

    The IMC Conference in Cape Town that took place on the 5th and 6th June turned out to be a huge success. The event involved a full programme with a host of well-known names in the industry, keynotes and workshops that resulted in two days of marketing, networking and communication for all delegates.

    With a line-up of speakers including, Mike Sharman (Retroviral), Neo Mashigo (DraftFCB), Christine da Silva (Neo@ogilvy), Ivan Johnson (140 BBDO), Jason Xenopoulos (NATIVE), Prakash Patel and Tim Bishop (Prezence Digital) as well as Keith Lindsay and Paul Geary (Prima Integrated Marketing), the IMC Conference attracted a number of marketing minds looking to gain more insight into various topics and trends. Delegates were given an opportunity to choose their workshops and direct a scope of questions to the speakers prior to the conference via Twitter; allowing for a tailor-made conference for all who attended.

    Jaco van Zyl, Head of Conferencing at Living Your Brand said: “œWe are so thrilled that the IMC Conference was so well-attended and it‘s a great testimony that the IMC Conference brand is reaching new heights within the marketing industry. Our team are even more inspired after the conference and promise to make every year a bigger and better conference than the last!“

    Apart from the interesting content presented throughout the two days, Living Your Brand pulled out all the stops when it came to the planning and implementation of the conference. With a surprise visit from Oude Meester who handed out their famous Franklin cocktails to all delegates, as well as prize give-aways from Vodacom, including two iPad 3‘s.

    Another highlight of the conference was first-time keynote speaker, Suhana Gordhan from Black River FC who shared a memorable and thought-provoking presentation about “œHow to be good parents to our brands.“ ““ a well-received message that highlighted similarities between parenting and brand marketing mistakes.

    Prakash Patel, CEO of Prezence Digital who presented his keynote with marketing partner Tim Bishop said “œI just wanted to say thank you for setting up a world-class professional conference in CT. We were very proud to have been part of it and we look forward to being part of future initiatives and Joburg.“

    Delegates also enjoyed the variety of topics and the overall conference experience including Gila Jacobs, Product and Marketing Support Specialist for Metropolitan International, who said, “œI really enjoyed the conference and was pleasantly surprised at the superb organisation and roll-out of the event. Well done.“

    Next stop for the IMC Conference is Johannesburg on the 15th and 16th October 2012.

    The Conference is the perfect platform where you can gain more insight into the South African Marketing Industry and take away something new and relevant that you can use in your daily craft.

    The Johannesburg Early Bird Special is still on so get your tickets today!

    For more information please visit the official website at www.imcc.co.za. 

    View pictures from the IMC Conference in Cape Town in the gallery below:

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