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    November 8, 2012

    GustPay launches new website and cashless Event Intelligence product

    GustPay, the Stellenbosch based mobile payments startup recently held their second successful cashless event. The event, that followed the first music festival to combine NFC wristband payments with mobile phone payments, was held to refine their Event Intelligence product and to celebrate the launch of Gust Pay for BlackBerry and Gust Finder for iOS.

    The event, Grim Furdango 2.0, was held in partnership with RAMfest and Boom.fm and featured the bands Fokofpolisiekar and The Very Wicked.

    Around 900 students and Stellenbosch locals were introduced to Gust’s cashless event technology on the night. People who attended the event could pay with their smartphone using the Gust Pay app or with a Gust PayTag. Gust Pay runs on iOS, Android and BlackBerry phones. Gust PayTags are NFC wristbands, used for cashless payments, access control and social media interactions.

    Event Intelligence

    Wristbands are scanned at the door for access control. Users who linked their tags to Facebook will see an event Check-in added to their timeline as they enter the event. Tags are linked to TrustFabric profiles and can be reused for future events.

    Event goers have the option to load their Gust wallets with Credit Card, EFT or cash. Buying a drink is as simple as swiping the NFC wristband. The user’s profile photo and balance shows up on an iPad running Gust’s PayPoint software and the payment is confirmed by a second swipe. A third swipe adds a tip for the bar staff.

    “It’s a simple, safe and frictionless payment. The concept has been proven with a few major music festivals in Europe over the last summer season. Gust wants to be the first choice for local event companies as the trend grows in South Africa,” says Joe Botha, one of the founders of GustPay. “Gust offers a full service package, including logistics, payments, interactive elements and data analytics,” he adds.

    “People love the idea of just paying with a wristband and not bothering with a wallet at parties. They want quick and easy event entry, fast bar service and they like the fun elements we’ve built around social media,” says Botha.

    Gust Finder and Point of Sale

    Gust launched a new website this week which now includes Gust Finder. Gust Finder is a location services app which helps users find and navigate to nearby Gust merchants. It offers a 2D map view, detailed list view and an Augmented Reality view.

    Gust’s PayPoint app, which usually runs on an iPad, has been improved to let merchant import their stock databases so they can use it as a touch screen point of sale system.

    “The next step is to let our merchants offer weekly specials to Gust Pay users and to include these specials in our Gust Finder app. This gives our users a mobile payment experience with location based special offers,” says Botha.

    “We set out to build a payment system which we would want to use. It’s very much designed with the user in mind. The point of sale side of Gust will probably only be available in Stellenbosch for the next few months, but it’s a great environment to build and test products like these,” Botha concludes.

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