In recent weeks we have received information that Apple will be abandoning Google in favour of its own mapping solution. It has been reported that it might happen as soon as the next release of iOS, which will be revealed June 11 at the Worldwide Developers Conference. Five days prior, though, Google will be holding an event to show off “œThe Next Dimension of Google Maps.“
“œAt this invitation-only press gathering, Brian McClendon, VP of Google Maps and Google Earth, will give you a behind-the-scenes look at Google Maps and share our vision. We‘ll also demo some of the newest technology and provide a sneak peek at upcoming features that will help people get where they want to go ““ both physically and virtually. We hope to see you there.“
Since the original iPhone was released in 2007, Apple has used Google‘s mapping functionality in iOS. But since the meteoric rise of Android, the competition between the companies has intensified. Apple has wanted to strengthen this part of their business for some time, and with the acquisition of several small companies it has gradually been moving certain location and mapping services in-house.
With the demo footage of the new Apple mapping solution, displaying satellite maps in three dimensions, one cannot help but wonder if this is what the Google invite is also referring to, and they have actually been working on it for some time. With all the data at Google‘s disposal, it does make more sense that they would actually get there first.
Speculation will naturally follow whether this event was always planned for this date, or whether it was intentionally moved a couple of days before Apple‘s big reveal. I suspect it might be the latter, for Google are planning to upstage the Apple announcement about mapping in iOS 6 and to show what users will be missing out on with the transition by Apple.