Google has confirmed its plans to merge Google Play Music and YouTube Red into one all-encompassing streaming service.
Google Play Music and YouTube Red have managed to attract their own loyal userbase since their respective arrival on the market, though the two services aren’t set to remain apart for very much longer.
YouTube executive and music industry veteran Lyor Cohen confirmed today that both Google Play Music and YouTube Red will merge in the near future in a bid to ‘educate customers’ and increase the number of subscribers.
At present, Google employs a convoluted media offering; YouTube Red exists as a premium, ad-free service for YouTube which further nets free Google Play Music access, and YouTube Music offers its own music channels. Lastly, YouTube TV – a new broadcasting service – recently launched, and is expected to roll out globally in the coming months.
The merger has previously been a topic of rumour in the music industry, and has now been all but confirmed. On the subject, Lyor offered that “…Music is very important to Google and we’re evaluating how to bring together our music offerings to deliver the best possible product for our users, music partners and artists. Nothing will change for users today and we’ll provide plenty of notice before any changes are made.”
The merger will bring both services into closer parallel with giants such as Apple Music, which has proceeded to not only offer music access, but further Apple-created media such as the company’s new television series Planet of the Apps.
What are your thoughts? Would you look forward to a merger of Google Play Music and YouTube Red? Be sure to let us know your opinion in the comments below!