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    May 28, 2012

    Facebook preparing to launch its very own smartphone

    According to a report by The New York Times,  Facebook could be in the process of launching its very own smartphone as early as next year.

    This report comes just under a week after search engine Google entered the hardware business with its $12.5 billion purchase of Motorola Mobility, which could lead to it manufacturing its own smartphone to run its Android operating system.

    According to the report, employees that have been briefed on the matter have revealed that engineers have been recruited by Facebook to begin building the hardware for the new phone. In addition, the company has also hired former Apple software and hardware engineers who have worked on the iPhone and iPad.

    This is not the first time that Facebook’s plans to build its own smartphone have made it to the media. In 2010, it was reported that Facebook was working on its very own phone, but the project fell apart when the company realized how much work was involved in the process. In 2011, another website, AllThingsD reported that Facebook and HTC had entered into a partnership to create a phone codenamed “Buffy” which is still believed to be “in the works”.

    According to the report, Facebook did not deny or confirm it was involved in a project to build a smartphone but pointed to a previous statement it gave last year to AllThingsD that said in part, “œWe‘re working across the entire mobile industry; with operators, hardware manufacturers, OS providers, and application developers.“

    Facebook recently introduced Facebook Camera, a new mobile phone application for iOS similar to that of Instagram.

    What do you think of the idea of Facebook building its own smartphone?

    Listen in to our latest podcast!

    • A project of this nature is understandable, and would have been in the long term plan of the company for a while. They had been planning their IPO for a long time, and would know that it would create more pressure for further revenue streams. We have already seen the growth of the amount of users within Facebook starting to level off just below the 1 billion mark. The revenue generated from advertising is also starting to stagnate, with the long-term ability of the company to show large profits under doubt, which is the biggest reason for Facebook’s share price falling very quickly from its initial price of $38 a share last week. The news of a Facebook smartphone would be music to investors’ ears.

    • the next logical step is for Facebook to launch its own browser - rumor has it they will buy Opera which makes complete sense..