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    March 10, 2017

    Facebook launches Messenger Day, takes the fight directly to Snapchat

    messenger day

    Facebook has officially launched its latest assault on Snapchat in the form of Messenger Day, which is now rolling out globally.

    Ever since Facebook’s attempt to acquire Snapchat failed, the social media giant has launched an unrelenting quest to cluster-bomb the esoteric photo-sharing app out of existence. Its latest attempt comes in the form of Messenger Day, which is now rolling out globally.

    Messenger Day allows users to take videos and images and post them to the Messenger app, which accordingly disappear after twenty-four hours. If that sounds familiar, it might be because Facebook has already revealed similar functionality in both Instagram and WhatsApp.

    Read: Facebook begins testing reactions and a dislike button in Messenger

    While what happens on Snapchat seems to generally stay within Snapchat, Messenger Day is intended to be a tool for friends to solidify plans to hangout with one another in person. As with other Stories clients, users can append effects, text, emoji and more to their updates.

    As of today, Messenger Day has officially expanded its reach and will roll out globally to both Android and iOS users around the world; the feature has previously been field-tested in Poland.

    With the addition of Messenger Day, all of Facebook’s key acquisitions and platforms now sport some form of take on Snapchat’s Stories feature. Instagram debuted its own Stories feature late last year, which has already become wildly popular.

    WhatsApp received a controversial update earlier this year which revoked the ability to add a text-driven status in favour of a redesigned, stories-style update pane. According to rumours, Facebook plans to re-debut the text-driven Status feature as a new section called “My About”.

    Read: Facebook Lite smashes through a record 200 million users worldwide

    What are your thoughts? Do you have any plans to use Messenger Day? Be sure to let us know your opinion in the comments below!

    Follow Bryan Smith on Twitter: @bryansmithSA

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