Facebook has announced that Facebook Lite – the stripped down version of its core app for emerging markets – has rocketed past 200 million users.
You know what’s cooler than 1.23 billion daily active users? 200 million users from some of the most remote and/or difficult to connect regions of the globe. That’s the positive news behind Facebook Lite, which Facebook has announced has succeeded its previous milestone of 100 million active users.
Facebook debuted Facebook Lite as a means for individuals in data-strapped regions – South Africa amongst them – to connect with the rest of the world in a bare-bones, stripped down version of the app that exerts less pressure on bandwidth or a mobile device.
Facebook Lite debuted in 2015, and has grown steadily from its inception – Facebook debuted Messenger Lite, a similarly stripped down version of its Messenger platform – in 2016.
Facebook Lite, of course, introduces some features that are not found on the core Facebook experience; many of them tailored to the emerging markets the service is aimed at. For example,
For example, Facebook determined that users of its Lite service were more prone to share phones – and, hence, the cost of using a mobile device and connecting to the internet – and thus the app’s latest update makes it easier for users to log in and out of their accounts.
The service’s latest update has further brought Lite to more regions around the world, including South Korea, Israel, the United Arab Emirates, and Italy, bringing the total number of nations the service is available in to 150 countries. For parity, the service debuted in just eight territories.
What are your thoughts on Facebook Lite’s success? How else, beyond the use of Internet.org’s satellites and the Aquila drone can Zuckerberg’s empire connect the globe? Be sure to let us know your opinion in the comments below!