According to Ad Age, Facebook has hired its very first Chief Marketing Officer (CMO) who happens to be Motorola Mobility’s recent head of marketing.
Prior to his position at Motorola, Gary Briggs, who now joins the Facebook team, stood as the VP of consumer marketing at Google. He became CMO after the search giant’s $12.5 billion acquisition last year.
Briggs replaces VP of product marketing Eric Antonow who leaves the company since taking up the position in 2010.
While CMO at Motorola, which came to an end in January 2013, Briggs continued to advise Motorola CEO Dennis Woodside on branding and positioning as well as his replacement Bill Morgan.
Motorola recently made headlines with the official launch of the much anticipated Moto X smartphone, the company’s first product since the acquisition. The device is also reportedly being tested with genuine wood backs.
According to the report, Briggs’s role will have a larger scope to that of Antanow’s with responsibilities that include leading branding and marketing for Facebook user and new product initiatives and overseeing teams responsible for product marketing, platform marketing and events, communication design, brand marketing and content strategy.
About his new role at the social network, Briggs said,”Facebook isn’t just a company…Telling the story of such an important and still very young brand is an incredible opportunity, and I cannot wait to get started.”