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    August 22, 2012

    Customised Applications launches Parent & Baby Handbook app

    Customised Applications, a Cape Town based applications development company, have recently launched the Parent & Baby Handbook application. The first of its kind, the application created with the support of leading parenting authors, provides parents and caregivers with trusted answers and advice sourcing its content from a variety of popular and world renowned parenting books.

    This offers credible and trusted information, essential to first time parents and those with young children. It is the only place where answers from multiple well respected sources, individually tailored to one‘s child, can be found.

    These books have been paraphrased into the application to enable a parent to search any parenting, baby and toddler related question and get an answer within seconds. Advice can be tailored to the baby or child in question, specifying its age and gender.

    The search engine designed to support the app, matches the question being asked to the most relevant answers based on, the child‘s age, any special circumstances (being premature, adopted, etc…) and categories pre-assigned to the answers. If parents dislike answers from a particular book, they can opt not to receive information from it, narrowing down their list of answers, enabling parents to select books which are in keeping with their parenting style.

    Each book within the app has its own column of answers, so it is clear which book the answer is from, as well as the page number in the physical book for further reading. Details about the book, including reviews and links to where it can be purchased are also available.

    Category browsing offers parents and caregivers the ability to peruse information from the books, even if they have no particular question in mind. Any answers they would like to remember can be added to their favourites tab, enabling them to access it quickly at a later stage.

    Mary Wuth, in charge of content for the app, says: “œWe are in negotiations with other prominent parenting authors in order to deliver unlimited content to users, catering for parents‘ differing views and cultural backgrounds. The aim is to deliver a high quality app that is affordable and easy to use, offering extensive help to parents in distress, or simply in need of advice.“

    The app is available to download for free from Google Play for Android and is currently being developed for both Apple (iOS) and Blackberry.

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