While McDonalds might have been first on the scene with its Happy Goggles, the Budweiser VR headset doubles as a portable beer holder.
“Here, hold my beer” just got a great more interesting. Following the likes of McDonald’s Happy Googles virtual reality kit, the Budweiser VR headset – produced in collaboration between the company and DodoCase VR – doubles as a beer holder.
The headset, which was gifted to the first 750 spectators to arrive at the most recent NBA game, arrives alongside four virtual reality videos centred on locker room tours, interviews, and a court side view of the American national anthem.
The content, which is available on the Cavaliers’ mobile app and Budweiser’s YouTube channel, is set to tie in with the upcoming NBA playoffs.
While the device does, of course, have natural appeal to the geeks among us, the headset further doubles as a portable beer holder for fans to make use of inside an arena.
Mike Conley, the Vice President of Digital with the Cavaliers, stated that “œWe‘re always looking for new ways to connect with our fans by leveraging emerging technologies that deliver unique experiences. VR was a logical next step and an area we‘re excited to explore.“
The headset is set to be distributed to 1,500 further spectators across two more games during the upcoming playoffs.
Budweiser isn’t the first to monopolise the concept of an adaptable cardboard VR headset. Most recently in Sweden, McDonalds introduced Happy Meal boxes that doubled as a VR headset, which the company named “Happy Goggles”.
The company further developed a skiing game aimed at children to co-incide with the headset, which was co-marketed with the Swedish alpine ski team.
What are your thoughts on the Budweiser VR headset? Is the mixture of beer and VR the perfect brew? Be sure to let us know in the comments below!