While McDonalds might have been first on the scene with its Happy Goggles, the Budweiser VR headset doubles as a portable beer holder.
“Here, hold my beer” just got a great moreÂ interesting. Following the likes of McDonald’s Happy Googles virtual reality kit, the Budweiser VR headset – produced in collaboration between the company and DodoCase VR – doubles as a beer holder.
The headset, which was gifted to the first 750 spectators to arrive at the most recent NBA game, arrives alongside four virtual reality videos centred on locker room tours, interviews, andÂ a court side view of the American national anthem.
The content, which is available on the Cavaliers’ mobile app and Budweiser’s YouTube channel, is set to tie in with the upcoming NBA playoffs.
While the device does, of course, have natural appeal to the geeks among us, the headset further doubles as a portable beer holder for fans to make use of inside an arena.
Mike Conley, the Vice President of Digital with the Cavaliers, stated that â€œWeâ€™re always looking for new ways to connect with our fans by leveraging emerging technologies that deliver unique experiences. VR was a logical next step and an area weâ€™re excited to explore.â€
The headset is set to be distributed to 1,500 further spectatorsÂ across two more games during the upcoming playoffs.
Budweiser isn’t the first to monopolise the concept of an adaptable cardboard VR headset. Most recently in Sweden, McDonalds introduced Happy Meal boxes that doubled as a VR headset, which the company named “Happy Goggles”.
The company further developed a skiing game aimed at children to co-incide with the headset, which wasÂ co-marketed with the Swedish alpine ski team.
What are your thoughts on theÂ Budweiser VR headset? Is the mixtureÂ of beer and VRÂ the perfect brew? Be sure to let us know in the comments below!