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    November 26, 2013

    Bright red Mac Pro sells at auction for R9.8 million

    There is a new world record in the world of tech – and it‘s the most expensive computer ever sold. And if you were wondering what make it is, then yes, it‘s Apple.

    A bright, metallic red Mac Pro was sold for a unbelievable R9.8 million! The bright Mac was sold at an auction and now carries the record for the most expensive computer ever sold.

    However, the computer didn‘t fetch that much because some millionaire decided he wanted a real fancy Mac Pro – no. The auction was part of an initiative to raise funds to help fight HIV and AIDS in Africa.

    (PRODUCT)RED is a brand which is licensed to partner with some of the world‘s biggest companies to create red products – hence the bright, metallic colour of the Mac Pro.

    The brand was started by U2 frontman, Bono, who is already very active in raising funds for AIDS awareness in Africa. (PRODUCT)RED aims to engage the private sector (and some of the world‘s richest people) for the purpose of raising funds and generating public interest in the cause.

    Along with the red Mac Pro, which was designed by Apple‘s design team, many other red items were also sold at the auction. One of the more expensive items sold was a custom-designed Leica digital Rangefinder Camera that was sold for an incredible R18 million.

    Other items included a vintage 1966 bottle of Dom P̩rignon champagne in a red cooler box that sold for R930 000 as well as a pair of rose-gold Apple Earpods for R4.5million Рthis is probably one of the most expensive Earpods to be sold ever, too.

    Money made off of every Red product is handed over to the Global Fund to fight HIV/AIDS, TB and Malaria.

    The red Mac Pro, which is the latest one from Apple is not yet available to the public. It features an Intel Xeon E5 CPU with 12 cores, standard dual AMD FirePro GPU‘s all incased in the Mac Pro cylinder design which also features a central thermal core that will expel heat away from the processing chips.

    It‘s always great to see big companies like Apple step it up for a good cause. And we hope that whomever purchased the very expensive computer enjoys it.

    Source: Apple Insider

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