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    August 5, 2016

    BlackBerry releases its core apps on Android, with a new subscription model

    blackberry hub+

    BlackBerry has finally released its core apps – the Hub, Calendar and Password Keeper – in a new subscription package available to Android Marshmallow.

    Remember when we said that BlackBerry’s newest smartphone, the DTEK50, could doom the company? One of the key predictions we made was that BlackBerry would soon migrate to offer software solutions instead of hardware products. Now, it would seem that we’ve been proven right, as the Canadian company has released several of its core apps in a new subscription package.

    BlackBerry’s Hub+ is a dedicated software suite which brings several key features from the likes of the Priv and DTEK50 to general consumers; available to Android Marshmallow-based phones, Hub+ contains the company’s Hub notification management center, a calendar, contacts and task management, devise search, as well as its secure Password Keeper app.

    Read: Blackberry is allegedly producing a new handset, codenamed Hamburg

    Interestingly, it would seem the company is reluctant to release its DTEK security software to general consumers, as both the Priv and DTEK50 handset make use of the feature as a principle selling point.

    Is a subscription offering pretentious? BlackBerry doesn’t seem to think so. The company is hedging its bets that a free 30-day trial will be enough to entice consumers to buy-in to a $0.99 USD monthly subscription to use the apps as well as recieve the latest updates.

    We’re willing to wager that this might well fall flat, as anyone who’s that interested in the company’s Android software solutions has likely bought the Priv or DTEK50 already.

    Still, the firm is adamant that its headed in the right direction; the company concluded an official blog post with a telling TL;DR – “Expect to see us bring more similar software offerings to enterprise and individual customers soon.”

    Read: The US Senate officially drops BlackBerry for Samsung and Apple

    What are your thoughts on Hub+? Would you be willing to subscribe to the service? Be sure to share your opinions in the comments below!

    Follow Bryan Smith on Twitter: @bryansmithSA

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