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    August 21, 2017

    Bixby Voice gets set for prime time in South Africa on August 22nd

    bixby voice south africa

    Samsung’s Bixby Voice service is expected to become officially available in South Africa on August 22nd, just ahead of the launch of the Galaxy Note 8.

    Samsung’s Bixby suite (comprised of Vision, Home, and Voice) was expected to debut with the Galaxy S8, though the majority of consumers who’ve picked up a Samsung Galaxy S8 or Samsung Galaxy Note 7 Fan Edition haven’t been able to leverage Bixby Voice just yet thanks to delays due to the artificial intelligence’s handling of the English language.

    Read: Samsung’s dual-camera Galaxy Note 8 gets pictured in Midnight Black, Maple Gold

    Now – at least – Galaxy Note 8 purchasers will be able to get to grips with the digital assistant from the get-go, as Samsung has pushed updates that will see Bixby Voice enabled worldwide to consumers in countries as varied as South Africa all the way to Pakistan.

    All that remains is for Samsung to enable the updates once they’ve been installed on a user’s smartphone, and the company has given indication that August 22nd will be the date consumers around the world will finally be able to leverage the full power of the digital assistant apart from its Vision and Home services.

    Bixby has seen mixed reaction in markets, not least thanks to its botched launch – critical reaction has questioned the assistant’s usefulness next to the prowess of more established players such as Google Assistant and Amazon’s Alexa.

    Samsung has attempted to differentiate Bixby by building the assistant around the premise of contextual input (Bixby can handle distinct, proprietary commands inside several apps) and e-commerce (thanks to its Vision suite, which can identify products and suggest prices or alternatives online).

    Read: Samsung’s revived Galaxy Note 7 Fan Edition will carry Bixby, Samsung Experience

    What are your thoughts? Are you looking forward to using Bixby, or will you give the assistant a pass? Be sure to let us know your opinion in the comments below!

    Follow Bryan Smith on Twitter: @bryansmithSA

    Bixby Voice is set to become available in the United Kingdom, South Africa, India, Netherlands, Germany, France, Italy, Argentina, Afghanistan, Iran, the UAE, Australia, the Philippines, Malaysia, and Pakistan.

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