Earlier this week ,the internet was buzzing with the return of a rumour reported by The Wall Street Journal of Apple’s plans to produce a low-cost iPhone to expand its market share.
Now, while it comes as no surprise, Apple’s very own marketing chief has dismissed any such plans.Â Phil Schiller told Chinese newspaper Shanghai Evening News, in an interview that has been verified, that a cheaper iPhone will “never be the future of Apple products”.
The rumour report included details of the use of cheaper materialsÂ such as polycarbonate plastic with other phone parts remaining the same or the possible use of recycled parts from older iPhone models.
Schiller added that Apple consider using only the very best technology available for its products, which presumably don’t come cheap and something which Apple is not willing to compromise on.
Schiller explains, â€œAt first, non-smartphones were popular in the Chinese market, now cheap smartphones are more popular and non-smartphones are out. Despite the popularity of cheap smartphones, this will never be the future of Appleâ€™s products. In fact, although Appleâ€™s market share of smartphones is just about 20%, we own the 75% of the profit.â€