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    January 13, 2016

    Apple Watch market share for 2015 surprises

    Apple Watch market share

    A new report has shed light on the Apple Watch market share in the 2015 smartwatch industry

    The Apple Watch became available to the mass market at the end of April 2015 ““ after being officially announced in September 2014 ““ and some industry research has unveiled what the actual market share of the device was in 2015.

    Many analysts said that the device had disappointed and not sold in the numbers investors and Apple themselves had hoped for. While that may be true, the device still sold much better than all its main rivals last year.

    According to Juniper Research, the Apple Watch remarkably managed to conquer over 50 percent of the 2015 smartwatch market (which just shows not many people want smartwatches yet). This is much higher than initially predicted, but holiday sales shot through the roof, with a massive 5.5 million additional Apple Watches being sold in that period.

    Interestingly, if you take fitness wearables into account, the Apple watch only sold about 15 percent of total wearables in 2015, showing that the fitness trackers are still vastly more popular than full-blown smartwatches. Companies like Fitbit and Jawbone have insisted they‘re not competing against Cupertino, so we‘ll keep smartwatches and fitness trackers independent for the time being.

    Initial sales of the Samsung Gear S2 also astounded“¦ no one. It had better sales than most Android Wear smartwatches, but none really captured the imagination of the consumer is 2015. Let‘s hope wearables evolve to become much more useful and interesting in 2016.

    What are your thoughts on the news surrounding 2015’s Apple Watch market share? Be sure to let us know in the comments below!

    Follow Theunis on Twitter: @Theunis_BWB

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