Apple CEO Tim Cook has confirmed to Bloomberg that his company is developing software that will power self-driving vehicles.
Apple’s autonomous car research has been a hotbed of rumours; from reports that the company was mulling over a decision to purchase McLaren, and that its hardware research has been keeping neighbours awake into the long hours of the night.
Now, in an interview with Bloomberg, Apple CEO Tim Cook has officially confirmed that his company is involved in developing technology around an autonomous vehicle – though it may not be the hardware-driven project that most of us thought was underway.
Instead of developing a self-driving car, Apple is creating AI-led software for autonomous vehicles; Cook cites that “We sort of see it as the mother of all AI projects… Autonomy is something that’s incredibly exciting for us, but we’ll see where it will take us… We’re not really saying from a product point of view what we’ll do, but we’re being straightforward that it’s a core technology we view as very important.”
Project Titan – the name for the initiative – has reportedly hired over 1,000 engineers to work on a self-driving car in the past; though recent rumours have posited that Apple’s work on a vehicle ran aground, forcing the company to change its focus to software rather than hardware.
Cook offered that Apple sees a chance to disrupt the motor industry, and than self-driving technology is one ‘vector of change’ next to ride-sharing and electrification.
What are your thoughts? Would you yearn for the Cupertino company to produce a vehicle, or would you be content to let the company’s software take the wheel instead? Be sure to let us know your opinion in the comments below!