Apple has managed to clinch the title of the world’s largest wearables vendor following shipping over 3.5 million Apple Watches in Q1 2017.
Apple has officially conquered the wearables market, and is – as of 2017’s first quarter – now the largest wearables vendor on the market, according to a new report shared by Strategy Analytics.
The Cupertino company has managed to claw its way to the top of a diminishing segment, leveraging Fitbit’s internal woes to take 15.9% of the global market share. In numbers, that equates to Apple shipping 3.5 million Apple Watches, while rivals Xiaomi shipped 3.4 million devices, and Fitbit shipped 2.9 million devices.
In the first quarter of 2016, Apple had shipped only 2.2 million Watches – showing that the company’s change in strategy – and focussing on fitness with the new Apple Watch Series 2 – appears to be paying dividends.
Cliff Raskind, the Director at Strategy Analytics, offered that “Fitbit shipped 2.9 million wearables worldwide in Q1 2017, falling a huge 36 percent annually from 4.5 million in Q1 2016. Fitbit has lost its wearables leadership to Apple, due to slowing demand for its fitness bands and a late entry to the emerging smartwatch market. Fitbit’s shipments, revenue, pricing and profit are all shrinking at the moment and the company has a major fight on its hands to recover this year.”
Considering that the company doesn’t sell its Watch units in an isolated category, Tim Cook revealed in his company’s latest earnings call that sales of the Watch, AirPods, and Beats together amounted to the worth of a Fortune 500 company.
FitBit is apparently readying its own smartwatch to contest Cupertino’s dominance, though it remains to be seen – considering reported internal difficulties – whether the product can successfully motivate the company to climb up the ladder once again.
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