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    June 28, 2017

    Apple looks to hire an ‘Event Maven’ to keep Siri abreast of cultural events

    siri events maven

    A new job posting has revealed that Apple is looking for a new employee to spearhead Siri’s awareness of cultural events and trends in social media.

    Are you that one Facebook friend everyone has who sends out barrages of event invitations? If so, congratulations! Apple is looking for an employee just like you to work on Siri.

    Apple today posted a new job listing for a peculiar position – entitled “Siri Event Maven” – which would see an employee (wait for it) provide “strategic awareness of cultural happenings in the collective zeitgeist.”

    No, we’re not making this up.

    As part of a recent bid to improve Siri to compete with the likes of Google Assistant and Amazon’s Alexa, it would seem that Apple is seeking to cultivate Siri’s understanding and use of cultural events and both memes and trends circulating throughout online media.

    Read: So… Apple’s seminar on stopping product leaks just leaked online

    The job listing in question seeks a candidate that has seemingly unparalleled knowledge of global events and trends – asking applicants “Do you bring “Wookie Cookies” to the office for “May The Forth Be With You”? Is your favorite holiday “? Day” or “Talk like a Pirate Day”? We’re looking for someone to help us keep Siri up to date on all the various events happening around the world.”

    Apple hasn’t used the job listing to reveal what events in particular it wants Siri to be cognizant of, though the leading qualification required for the job – ahead of the requirement for a four-year degree or the ability to script in Python, Ruby, or Bash – is that one must ‘consider [themself] a maven, trend-setter or Czar of cool. Non-negotiable. :-)’ 

    Apple lists the tasks involved with the job as:

    “•Stay current and find events that Siri doesn’t know about by scouring social media and the web.

    •Work with Analytics team to understand current behavior and identify events we may have missed.

    •Work with QA to define upfront events that Siri should know about.

    •Work with Engineering and Design to lay out a plan to fill missing events and cultural happenings to ensure top use cases are covered.

    •Be the technical escalation point for the domain and subject matter expert.”

    Though we’ve never heard the term ‘czar of cool’ before, the listing is an interesting one – indicating that Siri may develop a more outspoken or vibrant personality in the months and years to come. Google, similarly, recently hired new employees with the purpose of crafting a more visible personality for Assistant.

    Read: Tim Cook confirms Apple is working on software for self-driving cars

    What are your thoughts? Do you plan to apply? Be sure to let us know your opinion in the comments below!

    Follow Bryan Smith on Twitter: @bryansmithSA

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