Apple has announced that it has officially discontinued both the iPod Shuffle and iPod Nano, and has dropped prices on the iPod Touch.
It’s perhaps understatement to say that Apple’s iPod kicked off the consumer electronics revolution that has persisted well into 2017, but the company’s digital music player series – the iPod Shuffle, Nano, and Touch among them – have been unfortunate victims of progress.
iPod sales have declined steadily over the past few years – selling some 54.8 million units in 2008, and only 14.3 million in 2014 – leaving Apple to group the sales of its music players in the “Other Products” category of its earning results.
The news is thus unsurprising, then, that Apple has elected to nix both its iPod Shuffle and iPod Nano models, and has correspondingly dropped the pricing of its iPod Touch models.
For years, the iPod Shuffle and iPod Nano have been an accessible gateway for those seeking a quality music player sporting compatibility with iTunes, which was once a relatively uncontested giant in the digital media sales area before the emergence of modern streaming services.
While the iPod isn’t quite dead yet, it is likely that Apple will ship far lower volumes of the product in the years to come. The iPod Touch will now retail for $199 USD for 32GB, while the 128GB model will retail for $299 USD.
The legacy of the product will continue in the form of both Apple’s AirPods and the newly introduced HomePod – two new products that leverage Siri for an enhanced music experience. The retention of the ‘Touch’ model iPod establishes some continuity between the trinity of products, all of which have access to Apple Music.
What are your thoughts? Are you sad to see the iPod Shuffle and iPod Nano go? Be sure to let us know your opinion in the comments below!