According to The Wall Street Journal, e-commerce giant Amazon is battling to claim the .Amazon domain for itself.
According to filings that the company made withÂ the Internet Corporation for Assigned Names and Numbers (ICANN), that is holding a conference in Durban this week, it wanted to own the domain name to offer customers â€œa unique and dedicated platform for Amazon” andÂ â€œsupport the business goals of Amazon”.
Having just completed the application process at the end of last year,Â Amazon is just one of hundreds, if not thousands, of companies that ICANN will have to sort throughÂ and rule upon for various new generic top level domain name requests.
Unfortunately theÂ Governmental Advisory Committee to ICANNÂ objected to the request and recommended that the company not be allowed to own and control such a domain name partly because of objections made by Latin American countries who would want to use it for their own purposes, in reference to the Amazon River, perhaps for tourism or conservation websites.
However, ICANN can make the final decision on the matter, still giving Amazon a chance, but it is highly unlikely the organisation won’t heed the advice of its Advisory Committee.
Amazon continues to work with the non profit organization to own about 80 domain names in total that include .kindle and .shop.