Numerous South African brands have made creative use of Pokemon Go as a marketing tool; we unpack three of the best examples!
Any big-name brand would love to be the most valuable brand worldwide, and when you‘re either Apple or Google, it turns into somewhat of a competition. The race to be most valuable brand in the world has long been a three-way race between Google, Apple and IBM. The prize? To […]
We live in South Africa, a country where labour is cheap and readily available. We also routinely complain about poor service in South Africa. The connection here is that since labour is so cheap it‘s easier to constantly hire people, give them minimal training and then set them loose on […]