Numerous South African brands have made creative use of Pokemon Go as a marketing tool; we unpack three of the best examples!
Any big-name brand would love to be the most valuable brand worldwide, and when youâ€™re either Apple or Google, it turns into somewhat of a competition. The race to be most valuable brand in the world has long been a three-way race between Google, Apple and IBM. The prize? To […]
We live in South Africa, a country where labour is cheap and readily available. We also routinely complain about poor service in South Africa. The connection here is that since labour is so cheap itâ€™s easier to constantly hire people, give them minimal training and then set them loose on […]