Tencent – the company behind WeChat – has launched Joox; a new ad-supported streaming service that has arrived in South Africa.
Streaming services such as Apple Music and Google Play Music continue to battle it out in South Africa, and now Tencent has launched a new kid on the block, dubbed Joox.
Whereas some streaming services launch with either plans for unique or enhanced content for the international market, Joox has staked its claim by focussing on local music tailored for the South African market and even offers one of five online radio stations explicitly for this purpose – #StrictlyZA.
Gospel and Afrikaans charts are included, as well as playlists such as “The Daily Sun Top 20” at launch – and South African users will be enticed to jump aboard the service through partnerships with mobile networks such as Vodacom, wherein users can benefit from 1GB of data each day for specific uses through the network’s “Meg Your Day” promotion.
Joox launches with a dedicated platform aboard both iOS and Android, and the service has clarified that a desktop version is still in development and will likely debut before the close of the year.
For those interested in a trial, new users can benefit from a month of VIP access, and interested users can signup for R60 ZAR a month or R30 ZAR a week plans, and can further ensure a week of VIP access for each friend referred to the service.
The service will continue to compete with international options, and it remains to be seen how it will fare as larger services such as Apple Music and Google Play Music enjoy their own hardware in the form of the HomePod and Google Home, respectively.
What are your thoughts? Are you planning to sign up to Joox? Be sure to let us know your opinion in the comments below!