Select Facebook users are being greeted with an entirely new News Feed behind a rocket icon on mobile devices such as tablets and smartphones.
It turns out that Facebook Stories isn’t the only major new feature to be arriving on mobile devices this month – a select few users have now discovered that lurking beneath a ‘rocket’ icon is an entirely new, secondary News Feed.
The secondary News Feed has reportedly been rolling out over the course of a month, and has only now been enabled for select Facebook users – the decision to unlock the feature on certain devices or accounts is at present linked to unknown criteria.
The site’s secondary news feed is designed to introduce users to new Pages on the service; navigating to the rocket pane reveals a list of Pages on the service similar to ones already liked by a user – the algorithm which determines which pages are shown further apparently bases its suggestions on those liked by a user’s friends.
What has Facebook done now? ? I already really dislike that marketplace crap. Now what’s this rocket icon thing??? pic.twitter.com/l0obKojCJH
— Amanda Clinton (@Amanda_Clinton) March 4, 2017
Facebook’s official statement on the matter clarifies the existence of the feed; the social media company reveals that “We are testing a complementary feed of popular articles, videos, and photos, customized for each person based on content that might be interesting to them. We’ve heard from people that they want an easy way to explore new content they haven’t connected with yet.”
Facebook’s News Feed was the subject of celebration by co-founder Mark Zuckerberg earlier this year, as the feature reached its 10th year in existence.
What are your thoughts? Would you want a secondary feed to explore content that you hadn’t previously engaged with on Facebook? Be sure to let us know your opinion in the comments below!