In late 2013 and earlier this year, we reported on YouTube’s rumoured subscription service that would launch by year end. Today, YouTube officially announced Red – the site’s $9.99pm ad-free subscription service.
The benefits of subscription won’t be limited to that, however; YouTube Red will bring additional benefits to those who are willing to part with their cash; subscribers will be able to save videos locally for offline viewing as well as the ability to play content in the background.
YouTube has confirmed that Play Music subscribers will be given automatic entry to Red.
However, Red will only offer subscribers access to user-submitted videos; the company released a statement today clarifying that “YouTube Red benefits won’t work on videos that you pay to view, such as paid channels, movie rentals, and pay-per-view purchases.”
The site’s likely strategy in this regard is to highlight the service’s own entertainment and celebrities, including Felix Kjellberg (PewDiePie) who netted a cool $7 million USD from the service earlier this year.
Users in the US will be able to try Red for a one month free trial from October 28th, with Google yet to release details on Red’s global launch and pricing.
What are your thoughts on YouTube Red? Does the service offer enough to entice users to pay for what has previously been free? Let us know in the comments below!