Facebook has announced that it is taking new measures to obliterate misleading clickbait titles on the network in a bid to encourage genuine content.
“You’ll NEVER GUESS what Facebook has just done; you’ll be SHOCKED at the results!” Does that annoy you as much as it annoys us? Facebook is paying attention, and has announced today that it will take new measures to make sure that clickbait titles don’t appear in News Feed.
The move comes as part of a bid by the social network to crack down on dishonest titles and encourage the virality of genuine content.
Speaking on the move, Facebook took to an official blog post to explain that “People have told us they like seeing authentic stories the most… That’s why we work hard to understand what type of stories and posts people consider genuine, so we can show more of them in News Feed.”
The social network has created a new system which – after trailing through thousands of articles – has helped identify terms and headlines associated with the baneful characteristics of clickbait; anything that misleads, exaggerates, or manipulates expectations.
The company has outlined that the system is similar to how email spam is identified, and has warned that pages which publish misleading artiles will face a diminishing distribution across the social network.
The move forms part of Facebook’s recent investment into news quality control; something many have identified as problematic. The social network came under fire from conservative quarters in the United States this year, where it was accused of hiding right-wing news in an incidident dubbed #TrendingGate. Further, the company has applied changes to the structure of news feed which will prioritise content which a user’s friends and family share over that of a page.
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