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    April 25, 2017

    Spotify could be working on its own wearable device

    Spotify wearable

    A new job posting has revealed that Spotify could be working to create its own wearable product to tie in with its music streaming service.

    In the past, software companies traditionally remained just that – and rarely ventured into the realm of hardware. Microsoft has found success in the form of its Surface series, and Snapchat (Snap Inc) too launched Spectacles last year. Now it seems that Spotify could be working to enter the hardware arena as well.

    According to a job posting on its official website, the company is seeking a Senior Product Manager’ to help deliver hardware to ‘new and exciting customers’.

    Read: Opera Max now compresses data on music streaming apps

    The full posting reads:

    “Sr. Product Manager-Hardware

    We are looking for a passionate and seasoned Senior Product Manager that will join the Platform & Partner Experience team working to build frictionless and creative Spotify experiences via fully-connected hardware devices. You will be leading an initiative to deliver hardware directly from Spotify to existing and new customers; a category-defining product akin to Pebble Watch, Amazon Echo, and Snap Spectacles. You will define the product requirements for internet-connected hardware, the software that powers it, and work with suppliers/manufacturers to deliver the optimal Spotify experience to millions of users. Above all, your work will affect the way the world experiences music & talk content.”

    While the listing doesn’t exactly clarify what product the aforementioned Manager would oversee, it seems apparent from the success of Apple Music that Spotify is desperate to create its own product offering to entice new consumers to sign up to its streaming service.

    Apple Music has quickly reached popularity amongst consumers for its integration with both iOS and macOS, leaving speculation to exist that Spotify could be working on either a wearable similar to a smartwatch or a home speaker system similar to Amazon Echo or Google Home.

    Read: Apple drops the first trailer for Apple Music’s Carpool Karaoke

    Apple recently patented a set of headphones that could transition into a portable speaker, and the potential remains that Spotify could execute a similar maneuver.

    What are your thoughts? Would the presence of a hardware product entice you to sign up with – or stay with – Spotify? Be sure to let us know your opinion in the comments below!

    Follow Bryan Smith on Twitter: @bryansmithSA

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