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    August 30, 2017

    Samsung confirms its plans to develop an Apple HomePod, Amazon Echo rival

    samsung bixby smart speaker

    Samsung Mobile President DJ Koh has confirmed that his company is developing a standalone smart speaker to compete with the likes of the HomePod and Echo.

    Where there’s a digital assistant, there’s bound to be a smart speaker on the horizon – and just in the nick of time Samsung Mobile CEO DJ Koh has announced that his company is set to develop its own smart speaker solution to tackle the likes of Apple’s HomePod, Amazon’s Echo, and Google’s Home.

    Bixby might only have been completed earlier this week – the service’s Voice suite launched internationally on Wednesday – but that didn’t stop Koh from revealing to CNBC that his marque is intent to “provide a fruitful user experience at home with Samsung devices.”

    Read: Hands-On Preview: Samsung Galaxy Note 8 – To infinity, and beyond

    Koh dryly quipped that an announcement might come sooner than we might think, offering his desire to move ahead with the project at a pace. The news months after initial reports claimed that Samsung was developing a smart home solution dubbed Scoop, but later canned the project around the same time that Google took Home to the US market.

    Samsung, of course, has a wide catalog of speakers and surround sound system under its belt – not least the Level series (pictured) which carries both in-ear buds, headphones, and portable Bluetooth speakers in its lineup.

    It remains unclear as to whether the company would develop a single smart speaker product (presumably leveraging Bixby as the AI at its helm) or whether the firm will look to integrate a digital assistant as a standard feature on its wide range of devices. The company now promotes its Smart Home standard to better connect appliances with smart devices, meaning that the possibility isn’t an entirely unlikely one.

    Read: Samsung Galaxy S8 Review: Through hardships to the stars

    What are your thoughts? Would you be interested in purchasing a Samsung-made smart speaker, or have the HomePod, Echo, or Home caught your interest? Be sure to lend us your thoughts in the comments below!

    Follow Bryan Smith on Twitter: @bryansmithSA

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