HMD Global has officially confirmed that it will launch a new series of smartphones with Nokia branding aboard in the course of 2017.
Guess who’s back? HMD Global – the new owners of the Nokia brand – have officially confirmed that Android-based handsets sporting the Nokia badge will officially launch in the course of 2017.
The news update comes following the end of tenure for Microsoft, who purchased Nokia’s mobile division for its failed Lumia project. Microsoft Mobile proceeded to give up on that venture earlier this year, where it sold the Nokia brand to HMD Global – a newly formed Finnish consortium.
When Microsoft initially purchased Nokia’s device division, it placed a contract clause that no marque would be able to produce Nokia-branded phones for up to 30 months after the deal was signed. In good news, that clause expired in September.
Now, HMD Global have issued a press release clarifying that one of the world’s most prominent mobile brands will make a return in 2017. The key sentence is as sharp and robust as we’ve expected the Finnish marque’s handsets to be; “new Nokia smartphones on Android operating system available in H1 2017.”
HMD Global’s CEO, Arto Nummela, weighed in on the revelation in a press release:
“Today marks a happy and important day for HMD. Nokia has been one of the most iconic and recognisable phone brands globally for decades. The excitement of re-introducing this much-loved, well-known and trusted brand to smartphone consumers is a responsibility and an ambition that everyone at HMD shares.
Driven by the extremely positive reception we have received since HMD was announced earlier this year, we are excited about building the next chapter for Nokia phones. We see this as a brilliant opportunity to solve real-life consumer problems and to deliver on the quality and designs that the Nokia brand has been always known for. Our talented and passionate team is uniquely placed in this modern setup to deliver our promise of reliable, beautifully crafted and fun Nokia phones for consumers across the globe.”
HMD Global itself is comprised of former Nokia executives, an ex-Foxconn International CEO, leaving us mostly assured that the venture is in capable hands.
It is rumoured that two new phones will lead HMD Global’s offensive; one is reportedly sized at 5.1″, while the other bears a 5.5″ form factor. Other rumoured specifications include 3GB of RAM, a 16-megapixel primary camera, and a mid-range Snapdragon SoC.
The news comes amidst reports that Microsoft itself is preparing for another shot at the mobile phone industry with its long-awaited Surface Phone, which could incorporate rumoured features such as an embedded fingerprint scanner as well as unique Continuum abilities – the kind of which the HP Elite X3 benefits from.
What are your thoughts? Would you be interested in what HMD Global brings to the table, or has the era of durable Finnish mobile phones passed? Be sure to let us know your thoughts in the comments below!