Nokia has unveiled the Nokia 6; its newest handset which – while exclusive to China at the moment – packs in an interesting blend of features with a mid-range price tag.
We reported late last year that 2017 would be the year we finally see Nokia devices running Android, and thus far HMD Global – the new holding company that bears rights to the Nokia brand – hasn’t disappointed. Enter the Nokia 6; a curious blend of tech that’ll land in the Chinese market later this year.
While the fact that the handset will initially cater to Chinese audiences might leave the rest of us in dismay, the move is – on paper, at least – a well-crafted proposition.
Appealing to the growing number of smartphone users in the territory (which is expected to reach 593 million this year, as PhoneArena cites) the Nokia 6 will place emphasis on both physical design and a mixed feature set.
A curious smattering of features makes the Nokia 6 its own agent; some of the design that highlighted Microsoft’s Lumia series has been distilled into the device, which is most evident on the rear panel and camera setup.
Specs-wise, the Nokia 6 attends class by bringing a Snapdragon 430 SoC, 4GB of RAM, 64GB of native storage, as well as a 16-megapixel and 8-megapixel camera split. The device will feature a 5.5″ 1080p display, and will have the benefit of a 3,000mAh (non-removable) battery. A skinned version of Android 7.0 Nougat follows, though it isn’t clear if the devices UI will be a distinct offering for the Chinese market.
The device, which will sell as a JD.com exclusive at first, is the first device in a wider series slated for the market. HMD Global announced the device by press release, which reads:
“Just a short while ago we announced the launch of HMD Global. From the outset we have stated that we intend to move with speed to establish a position as a player in the smartphone category and create products that truly meet consumer needs. The Nokia 6 is a result of listening to our consumers who desire a beautifully crafted handset with exceptional durability, entertainment and display features.
Our ambition is to deliver a premium product, which meets consumer needs at every price point, in every market. We start today, with our premium, high-quality Nokia 6; built to deliver a fantastic core user experience for Chinese consumers. We look forward to unveiling further products in the first half of this year.”-Arto Nummela, CEO, HMD Global
While the device might be an interesting prospect for South Africans, it remains to be seen when the Nokia brand will proceed to touch the shores of other nations around the globe. The company will likely have a tough fight on its hands to win over Chinese consumers from the likes of local competitors such as Xiaomi, Meizu, and Huawei.
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