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    September 8, 2016

    It’s here! Apple announces the iPhone 7 and 7 Plus

    It's here! Apple announces the iPhone 7 and 7 Plus

    Apple announced the iPhone 7 and 7 Plus, its newest smartphone duo, from it’s September 7th Event held in San Francisco, California.

    It’s finally here: Apple’s next iPhone is officially the iPhone 7, and it’s accompanied by a larger variant, the iPhone 7 Plus.

    The duo continues the lineup as established by the iPhone 6 and 6 Plus.

    Read: Apple‘s September 7th event: Here‘s everything we know

    The iPhone 7 features a tweaked design based off the design language first seen aboard the iPhone 6 series. Interestingly – and perhaps inevitably – Apple have made the decision to waterproof and dust-proof its newest smartphone, bringing the model in line with Samsung’s flagship smartphone, the Galaxy S7 and S7 Edge. The iPhone 7 has an IP rating of 67, while the S7 range is rated at 68.

    It's here! Apple announces the iPhone 7 and 7 Plus

    Apple accidentally revealed the iPhone 7 ahead of schedule on Twitter.

    The iPhone 7 features a tweaked camera, which includes a 12-megapixel sensor with wide-colour capabilities, whereas the Plus model incorporates a dual-camera setup (with two 12-megapixel lenses) configured for optical zoom in the style of the LG G5.

    One lens will be a telephoto lens, while the other is set at a wide angle to accommodate a larger subject; users will be able to use depth-sensing features to create shallow depth-of-field imagery in a new portrait mode. Both models include OIS, an f/1.8 aperture, and a new high-speed sensor as well as a new true-tone flash with four LEDs. The iPhone’s trademark camera bump remains on both the 7 and 7 Plus.

    Live Photos will be editable on the iPhone 7, and developers will be able to make use of an API to incorporate the feature into their apps.

    A 7-megapixel FaceTime HD camera arrives on the iPhone’s front panel, which captures wide colour images and features auto image stabilisation.

    The iPhone 7 and 7 Plus’ Retina display is 25% brighter, features a wide colour gamut set at cinema standard and retains 3D Touch. Both devices will employ stereo speakers for improved sound, and will officially leave the headphone jack behind to accommodate the move. As a result, the iPhone 7 will ship alongside EarPods sporting a Lightning connection as well as a 3.5mm to Lightning adapter.

    For those who prefer their music served wirelessly, consumers will be able to purchase a wireless version of EarPods – named AirPods – which sit in-ear without the need for a cable. Apple claims AirPods will last five hours on a single charge, and come with a charging case.

    The model further tweaks antenna lines, removing the horizontal strips that ran along the top and bottom of the iPhone 6 and 6s series as early leaks suggested. Two new finishes, jet black and black, complements the present iPhone colour lineup of rose gold, gold, and silver.

    Read: Apple is tipped to release new MacBook Pro, Air, and iMac models by October

    The iPhone 7 features an improved taptic engine which integrates with the home button, and makes use of Apple’s new four-core A10 Fusion processor.

    The iPhone 7 will cost the same as the iPhone 6s; starting at $649 in iterations of 32GB, 128GB, and 256GB, and will become available on September 16th in select regions. South African availability has not yet been confirmed.

    What are your thoughts on the iPhone 7 and 7 Plus? Be sure to let us know your thoughts in the comments below!

    Follow Bryan Smith on Twitter: @bryansmithSA

    Listen in to our latest podcast!

    • niemandtad

      Instead of ‘setting the trends’ Apple seems to be playing catch-up in their latest few iterations of the IPhone. In the ever growing, ultra-competitive Smartphone market, sticking to brand loyalty, standard upgrades and slight tweaks, might not be able to keep you above the rest of the pack…which was where Nokia was…and Blackberry…Cant wait for the official review to see if my suspicions are about as justified as the latest Hawks probe? Is Apple finally relinquishing its dominance or is Tim ‘Cooking’ up something special. What are your thoughts?

      • Francois Liebenberg

        Apple may not always be first to market, but when they do release features they work really well and like the apps on the app-store, have been thoroughly tested.