Specifically designed for small business owners who are looking to improve their marketing efforts, tothePOINT Small Business Marketing SeminarÂ is set to kick-off the New Year in the Mother City on the 4th of March 2013 in a continuation and elevation of last yearâ€™s successful inaugural event.
One of the most common questions faced by small businesses as they get off the ground is how to effectively market to their target consumers. Effective marketing can mean the difference between having a successful business with a thriving customer base and going out of business in short order due to an inability to attract customers. In todayâ€™s digital world, effective online marketing is now a critical factor in business success.
Once again, tothePOINT will be bringing in Leon Lategan (now self-employed and previously MD of IOL and Founder of Purple Cow), Shaune Jordaan (CEO of Synergize) and Suzanne Little (Head of Social Media at Quirk). Speakers will engage the audience with enlightening keynote presentations on four key topics, including:
- Email Marketing – (How to keep your newly acquired and current customers informed)Â
- Social Media – (How to use social media to stay connected and improve relationships with customers)Â
- Search Engine Marketing – (How to get your online presence higher in search engines to drive more traffic to your websites)
- Conversion Optimisation – (How to convert website visits into desired goals)
Marketing should not be seen as an expense, but rather as an investment. When you understand where to invest, you can use marketing to promote the on-going transition of your products and services in the most effective way possible.