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    March 9, 2017

    WhatsApp’s next major update will let brands chat to you directly

    whatsapp brands update

    WhatsApp has begun testing a new suite of tools for business, which will enable brands to chat with consumers directly within the app.

    WhatsApp has had an incredibly busy past year, and it would seem that the slew of updates headed to the platform hasn’t abated just yet.

    A new report has revealed that WhatsApp has finally begun testing its long-awaited suite of features for brands and businesses, which will officially see the app monetized without the need for the introduction of ads.

    Read: Facebook Lite smashes through a record 200 million users worldwide

    Fortune reports that the app has begun internal tests with a selection of companies that form part of Y Combinator’s startup incubator which will enable brands and businesses to chat directly with consumers in the app.

    The move mirror’s Facebook’s recent decisions to integrate both bots and ads into Messenger, which enable businesses enrolled on the social media giant’s core platform to market their service and communicate with customers directly within the Messenger app.

    Reports have revealed that WhatsApp has undertaken to test its new business features slowly and carefully in a bid to prevent an influx of spam on the service.

    WhatsApp has thus far declined to offer comment on tests surrounding the feature, and hasn’t elaborated on when the update could officially make its way to users around the globe.

    The move could usher in a huge potential revenue source for the app, as businesses could well clamour to reach the billion-plus users the service has accumulated in recent years.

    Read: Facebook begins testing reactions and a dislike button in Messenger

    What are your thoughts on the news that WhatsApp is testing new, business-focussed tools? Would the potential for brands and businesses to contact you directly affect your faith in the service? Be sure to let us know your opinion in the comments below!

    Follow Bryan Smith on Twitter: @bryansmithSA

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