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    October 11, 2017

    Apple CEO Tim Cook weighs in, downplays technology behind AR smart glasses

    Apple CEO Tim Cook

    Tim Cook has weighed in on the technology behind AR smart glasses in a new interview, commenting that such a product may not be ready for prime time.

    Tim Cook has long remained bullish about his company’s prospects with Augmented Reality (AR) ever since the debut of Pokemon Go, and now the Apple CEO has weighed in on the potential for AR smart glasses in a new interview with The Independent – citing his belief that such a product may not be a viable commercial option for the Cupertino firm at this time.

    Though Cook declined to comment on what products Apple may have in its pipeline, the CEO did comment that he believes that the technology necessary to create AR smart glasses does not exist in today in means that Apple would consider ‘quality’.

    Read: Apple’s future iPad models may inherit the iPhone X’s Face ID sensor

    Cook exclaimed that “…I can tell you the technology itself doesn’t exist to do that in a quality way. The display technology required, as well as putting enough stuff around your face – there’s huge challenges with that… The field of view, the quality of the display itself, it’s not there yet.”

    The news gives an indication that Apple may have temporarily delayed its heavily rumoured plans to deliver a series of branded smart glasses – a surprising move given the company’s recently launched ARKit framework and the prevalence of AR camera smarts in its new iPhone X.

    “We want to be the best and give people a great experience,” he said. “But now anything you would see on the market any time soon would not be something any of us would be satisfied with. Nor do I think the vast majority of people would be satisfied”, Cook went on to say.

    Of course, one of Apple’s major rivals – Google – attempted to release an AR product in the form of Google Glass, and ultimately disbanded the initiative and later revived it as a venture aimed at enterprises rather than end-consumers.

    Read: A leaked injury report reveals Apple’s work on augmented reality glasses

    What are your thoughts? Be sure to let us know your opinion in the comments below!

    Follow Bryan Smith on Twitter: @bryansmithSA

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