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    March 20, 2013

    Whatsapp for iPhone moving to subscription model

    WhatsApp_logoWhatsapp is the little messaging app that has taken the world by storm – it has quickly become one of the first apps most users install on any smartphone. Whatsapp is currently sending 17 billion messages daily, much more than Apple’s iMessage which sends “only” 2 billion. Until now Whatsapp has been using a subscription based pricing model of a dollar per year on a lot of its platforms. But the iPhone has stuck to a once off $1 price.

    But now the developers behind Whatsapp have made public that they intend to move iPhones away from this pricing strategy as well. So within this year, Whatsapp will become a free app, that charges you a dollar after a year’s use. Current users of the app (who have paid the once off $1 for the app) will be informed when they will be charged as well.

    The new subscription model would apply to new users, Koum said, and would likely follow the same pricing structure as its other apps, which are free for the first year and then cost $1/year, compared to the single, for-life $0.99 purchase that users make on iOS today. “œWe‘re relaxed on dates, but definitely this year. It‘s on the road map,“ Koum said.

    Apparently the change is for a good reason – they want to move to a generic pricing plan across all platforms.

    Related: Whatsapp now available for BlackBerry Z10

    Source: TechCrunch

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    • smolahloe

      WhatsApp on iOS hasn’t always been free. There was a one-time offer on the AppStore to get it for free for a limited period. Before then, it’s always been a paid app.

    • Bye bye, WhatsApp, Kakaotalk and Line are superior in every way and they are FREE.

    • droidfan

      I’ve never had to pay for whatsapp not in the +-3 years that I’ve been using it, I’ve been told every year my ‘free time’s is going to run out. I think they base there pricing on, platform, and if you are going to add 100 new people to whatsapp or if you 1 of the 100 added people.
      Go Droid why bother with the rest where the milk you.