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    September 7, 2017

    September 12th: Here’s what to expect from Apple’s next special event

    apple september 12th event

    Apple has announced its next major special event on September 12th at Apple Park, where the company could reveal its premium anniversary iPhone.

    Following on from reports issued earlier this week, Apple has now confirmed that its next special event is slated to take place on September 12th at the newly minted Steve Jobs Theater at Apple Park.

    The event is significant beyond being the first briefing ever held at the Theater; Apple is widely expected to debut a new anniversary iPhone in addition to other product offerings – potentially marking one of its most sizeable product reveal sessions to date.

    apple iphone 8 user interface

    A new, bolder iPhone

    Read: On again, off again: is the iPhone 8 on track for release this year?

    Apple fans have long awaited an iPhone that breaks all conventions, and Apple’s September 12th event might finally herald the arrival of an edge-to-edge iPhone dubbed the iPhone 8, iPhone Pro, or iPhone Edition.

    The handset, according to leaks, will carry an OLED display in addition to new facial recognition features that might result in the death of Touch ID. The device is further expected to bring new AR features to market with a revised dual-camera setup, and might well be the most expensive iPhone Apple has ever produced; the smartphone is expected to retail from $1,000 USD upwards.

    The top-of-the-line iPhone 7 Plus will reportedly cost R21,899

    An iPhone 7s and 7s Plus for good measure

    Read: 7s, 7s Plus, and 8: Are these the iPhones we can expect this year?

    Of course, there’s a good chance that Apple will run with the established continuity and release ‘s’ upgrades to last year’s iPhone 7 and iPhone 7 Plus – and this year might usher in a similar pairing.

    An interesting notion could see Apple ditch the ‘s’ nomenclature this time around and instead dub its standard device the iPhone, its larger sibling the Pro, and leave room for an anniversary model to take the name ‘Pro’ or ‘Edition’.

    HomePod apple watch edition ceramic

    An Apple Watch Series 3

    Read: A round Apple Watch Series 3 could debut next to the iPhone 8

    Ever since its debut, the Apple Watch has been tethered to two things; one’s wrist and iPhone. The former could be up for change this time around, as rumours have indicated that an Apple Watch Series 3 could be the first such device to arrive with LTE connectivity.

    Another interesting Apple patent revealed that the Cupertino company has been developing modular watch straps that could grant additional functionality to an Apple Watch, and it remains to be seen just where Apple will elect to take its premiere wearable device.

    apple tv original content

    A 4K Apple TV

    Read: HomePod firmware reveals an LTE Apple Watch, 4K Apple TV

    All indications point to the fact that Apple’s next major offensive could come in the form of original content, and accordingly the first move the company may make this September is to release a 4K-capable Apple TV set-top box.

    Apple first began marking content available in 4K earlier this year, despite only offering high definition downloads. It is expected that the firm plans to release a flagship crop of 4K content next year, among which could be its first foray into episodic productions beyond Planet of the Apps and Carpool Karaoke.

    Mark your calendar

    The September 12th Special Event is scheduled to start at 10:00 Pacific Time or (19:00 South African time), and Apple is expected to launch sales of its new devices from September 22nd onwards.

    What are your thoughts? Will you tune into Apple’s September 12th event? Be sure to let us know your opinion in the comments below!

    Follow Bryan Smith on Twitter: @bryansmithSA

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